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According to Peter Drucker only marketing and innovation add value to a business, everything else is a cost. Discover great resources for researching markets and getting your message out there.

What Exactly Is Disruptive Innovation?

Disruptive Innovation

Now when it comes to taking over a market leader in an established market, it is generally accepted that there are only two ways to accomplish this goal: Buy the current market leader or Disrupt the market with a radically alternative offer. That’s it, you’ll never get there by incrementally improving your product along the […]

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Give Innovation a Chance – Move off the Solution!

So there’s consensus within your organisation that now is the time to innovate. Competitive pressures are mounting up and more than ever you need to develop that unique solution for your customers to ensure your business continues to be a success. But you want to get that innovation to the market fast. There is enormous […]

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Just because you are called Leonardo da Vinci does not make you an entrepreneur

Leonardo da Vinci Business Plans

Now here’s a thought. What does it take to turn an idea into a good commercial business? Turn it on its head and wonder if being the greatest scientist and scholar of the century means you’re a successful entrepreneur. Take Leonardo da Vinci. Described as an Italian polymath, being a scientist, mathematician, engineer, inventor, anatomist, […]

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Is my business idea going to fly?

If you’re one of the many people who’ve emailed me recently about your new business idea or innovation, firstly, congratulations! It’s not always easy to come up with a great idea but you’ve done it. While I try to respond to everyone individually, there are common themes coming through which I’ll address in this blog. […]

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When it Comes to Product Surveys, Don’t Make This Mistake

The importance of a good product survey cannot be underestimated in the innovation process. You’d be a fool to ignore the customer input and rely only on intuition or internal feedback to determine what product(s) makes the final cut. Find out what your customers think of your shortlisted products. Don’t make the mistake of not […]

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