Using the Internet to capture the Voice of the Customer

Prior to starting your next product development, there’s no substitute for proper Voice of the Customer studies. Come on, I know you’re raring to go, but for once, move off the solution and start to get a really good grasp of the question.

I know, you’re now worrying about lengthy customer interviews and primary research, but you don’t need to do all that straight away. Instead, you can do 80% of your Voice of the Customer research from your armchair! There is so much primary market research that can be gleaned from internet blog comments and forums that it would be foolish to launch forth with interviews before you’ve grabbed what’s already available.

Furthermore, did you know that you can also conduct Ethnographic research over the internet? Just watch the video below to find out how:



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Raglan Tribe

Raglan is passionate about the process of introducing new blockbuster products to the world. After a 20 year corporate career managing product development portfolios in aerospace, automotive and financial companies he set up his own innovation company - Mindsheet Ltd. Recent projects have been delivered to BAE Systems, Cobham, Finmeccanica, De La Rue, Toyota, Hyundai, Siemens, Delphi Automotive, MoD, Transport for London, North Star Equities and ITI Techmedia.

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